Do you have a plan on how to advertise your home when you sell? There are sites, sure-- things like Zillow and even Craigslist. That will surely get some showings, but is it really enough? Friends don't often spread the word that a house is for sale, and sites like Craigslist can get some questionable interest. Overall, this kind of coverage may not get your home sold as quickly and efficiently as you might like.
A perk of having a real estate agent is eliminating the element of advertising on account of the seller. From watching seasoned realtor, Pam Cash of Crye-Lieke Realtors, I can say that advertising homes is one of the big parts of the job. This stretches from taking pictures to posting on sites to let both potential buyers and other realtors know a new home is on the market. Perhaps you're thinking "I can take pictures and post on different sites," but one thing you may be discounting? Seasoned realtors have a network that the average person does not. They know other agents with clients that may be looking for exactly what you're selling that they connect with. They have their own clients who may be searching for the perfect house you have. And if they have neither of those? They have an entire pool of a real estate agency in which they can spread the word of a good house on the market, circulating information that will likely reach the ears of someone who needs to hear about it.
While you may get buyers by self-advertising a for sale by owner home, the pool will most likely be far smaller than the network of potential buyers you'll get with an agent That means, most likely, you won't get as much money for your home as you could. Realtors have a large range of communication and come with a built-in network of connections. They are, overall, invaluable to a good sale.
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